"Strategy before Tactics"
I’m pleased to announce that theInternational Social Marketing Association (iSMA)has officially adopted aSocial Marketing Statement of Ethicsto support the ethical conduct of social marketing...
Here’s a radical thought. What if all health-focusedsocial marketing/behaviour changeefforts by public sector organizations were required to show the strategy behind each campaign? I’m...
We’d like to thank everyone for the tremendous outpouring of support during this difficult time. On April 14th, 2019 we lost an incredible colleague,...
A few weeks ago I was invited to speak at the International Government Communication Forum (IGCF) in Sharhaj, UAE, where this year’s theme was...
I thought my audience involved with social marketing would be interested in the following list of key evidence citations for Social Marketing (behaviour change)...
A few months ago, I delivered a talk at the 2018 FWD50 Conference on the topic of “Communicating Change and Tech Disruption to Citizens”. The official description...
Introduction From time to time organizations involved in marketing communications shoot themselves in the foot. When scrutinized by government, they downplay the impact of...
In 1969, Levy and Kotler co-authored a paper in the AMA’s Journal of Marketing titled “Broadening the Concept of Marketing.” They laid out the...
One of my specialties as a marketing strategist is social marketing for attitude and behaviour change. I recently wrote a blog Mistakes to Avoid...
Over the past year, social marketers from Canada and the U.S. have been organizing the Social Marketing Association of North America (SMANA). Yes, the...
