March 25, 2016 By Jim Mintz 10 Tips for Changing People’s Behaviours through Social Marketing Do not assume that presenting important and compelling facts or information will change people attitudes and/or behaviour The field of social marketing... February 2, 2016 By Jim Mintz Importance of Upstream Social Marketing Most observers and many practitioners see social marketing as a downstream approach to influencing people with “bad behaviors”—smoking, neglecting prenatal care, not recycling. However,... Prev 1 2
February 2, 2016 By Jim Mintz Importance of Upstream Social Marketing Most observers and many practitioners see social marketing as a downstream approach to influencing people with “bad behaviors”—smoking, neglecting prenatal care, not recycling. However,...