September 13, 2023
Earlier this summer, theannouncement of a new Minister for Citizens’ Services by the Prime Minister’s Office (PMO)got me thinking about the drastic increase I’ve...
Est. 2005
Insights
Marketing insights, articles, and other posts from our consultants
December 23, 2021
Here’s a radical thought. What if all health-focusedsocial marketing/behaviour changeefforts by public sector organizations were required to show the strategy behind each campaign? I’m...
May 13, 2021
Business leaders are intimately familiar with how important strategy is to any successful business endeavor. Just how many times have we heard those same...
September 17, 2020
If you haven’t done so already, do yourself a favour and spend 96 minutes tonight watching “The Social Dilemma“. This is a decently put...
July 20, 2020
Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH)....
April 28, 2020
You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Empty roads, parked airplanes, deserted cities, playgrounds with...
April 1, 2020
It’s been quite interesting reading the influx of posts about people adapting to their new reality of working from home as a result of...
February 6, 2020
In 2007 I subscribed to and became a regular listener of my first podcast, Mitch Joel’sSix Pixels of Separation. Since that time, I have...
September 19, 2019
The Government of Canada has a generally well-writtenValues and EthicsCode,which public servants must abide by. With every passing year, a particular element of this...
September 10, 2019
Mark your calendars! FWD50, Canada’s largest digital government event is taking place in Ottawa on November 5-7, 2019. Last year, more than 1,600 people...
September 10, 2019
Quite a bit of my consulting work lately has focused on helping clients counter false information spreading online. This sort of engagement can very...
April 23, 2019
We’d like to thank everyone for the tremendous outpouring of support during this difficult time. On April 14th, 2019 we lost an incredible colleague,...
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