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We are a specialised management consulting and training firm on a mission to advance the disciplines of strategic marketing and communications in the nonprofit and public sectors.
Strategic Management Consulting and Training Firm
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CONSULTING

Why hire CEPSM?

CEPSM offers strategic marketing and communications consulting services developed specifically for governments, nonprofits, and associations. We have an exceptionally strong core senior consulting team that is complemented by a world class network of associates and partner organizations.

Core Services
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TRAINING

Learn new skills!

We conduct a wide variety of strategic marketing and communications training in various formats, including:

  • Public workshops
  • Private tailored workshops (in-house or at CEPSM)
  • Private coaching and mentoring services
  • The MARCOM Annual Conference; and
  • The university-accredited SPROTT Professional Certificate in Public Sector and Non-Profit Marketing
Training Calendar
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SPEAKING

Let us inspire you!

CEPSM features a growing list of passionate, professional public speakers that actively deliver keynotes, participate in panels, and provide customized speaking services based on your unique needs.

Booking

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CEPSM Email-Communications

Sign-up for our CEPSM Monthly Newsletter, Training Updates and / or MARCOM Annual Conference Updates. You may unsubscribe or opt-out at any time.

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OUR TEAM View all

What makes us unique? First and foremost, we understand the unique needs and constraints of the non-profit and public sectors. We are highly engaged in our fields as speakers, trainers and consultants, which allows us to stay up-to-date on the latest marketing and communications trends and best practices. Our desired outcome is to help you attain your goals and create a positive impact on your organization, your audiences, and society as a whole.

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Jim Mintz

Managing Partner & Senior Consultant

FULL BIO Download CV
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Bernie Colterman

Managing Partner & Senior Consultant

FULL BIO Download CV
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Mike Kujawski

Managing Partner & Senior Consultant

FULL BIO Download CV
Claire Mills

Claire Mills

Managing Director & Senior Consultant

FULL BIO Download CV

OUR BLOG View all

State of Public Sector and Non-Profit Marketing

by Jim Mintz

Organizations in the public and non-profit sectors have long debated the applicability of marketing concepts and management approaches, many of which stem from private sector notions of consumption and economic choice, as well as an environment in which market forces rule. In recent years, however, there has been growing recognition that marketing can be used […]

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Difference between Canadians and Americans

by Jim Mintz

For many years, I taught marketing courses at both the University of Ottawa and Carleton University. I encouraged my students, particularly foreign students to better understand the not so subtle differences between Canada and the USA and to be able to use those insights in their marketing efforts. Since that time, I have had the […]

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Strategy is doing the right things. Tactics is doing things right.

by Jim Mintz

In our experience at the Centre of Excellence for Public Sector Marketing (CEPSM)  one of the biggest and costliest mistakes many public sector organizations make is to start rolling out individual marketing tactics without a strong strategic marketing strategy in place. Social media, blogging, website design, email marketing, advertising, proactive public relations, face-to-face marketing … […]

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OUR PARTNERS View all

CEPSM is the proud producer of the MARCOM Annual Conference designed exclusively for nonprofit and public sector marketing and communications professionals. MARCOM delivers education in a variety of formats to include intensive workshops, inspiring keynotes, networking and practical sessions that empower attendees to take action once back at the office. Now in its 19th year, it’s the only conference of its kind in Canada.

CEPSM is a proud partner of Carleton University’s Sprott School of Business with whom we have developed Canada’s first and only Professional Certificate in Public Sector and Non-Profit Marketing. Currently in its 11th year, the Certificate is sought out by professionals from all around the world looking to advance their careers.

CEPSM works closely with Brand Clarity on large-scale communications projects requiring creative development and implementation. Brand Clarity’s proven processes engage with all audiences to combine business and strategic insights into effective and clear brand platforms and marketing / communications solutions that bring brands to life.