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CEPSM is a specialised management consulting and training firm committed to advancing the disciplines of strategic marketing and communications in the nonprofit and public sectors.
Strategic Marketing Consulting and Training Firm


Why hire CEPSM?

CEPSM offers strategic marketing and communications consulting services developed specifically for governments, nonprofits, and associations. We have an exceptionally strong core senior consulting team that is complemented by a world-class network of associates and partner organizations.

Consulting Services


Learn new skills!

We conduct a wide variety of strategic marketing and communications training geared at public sector and non-profit organizations, including:

  • Public workshops (online or in-person)
  • In-house tailored workshops (online or in-person)
  • Private one-on-one coaching (online or  in-person)
Training Services


Let us inspire you!

CEPSM features passionate, professional public speakers that actively deliver keynotes, participate in panels and provide customized speaking services around the globe based on your unique needs.

Speaking Services

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OUR TEAM View all

What makes us unique? First and foremost, we are consultants, trainers, and speakers who genuinely understand the unique strategic marketing and communications challenges faced by public sector organizations. Through CEPSM, we only work with governments, non-profits and associations on initiatives that are evidence-based and aim to have a positive impact on society.

Sandra Markus

Sandra Markus

Senior Consultant, CEPSM


Corien Kershey

Senior Consultant, CEPSM | Founder & Partner, Brand Clarity


Daniel Leclair

Senior Consultant, CEPSM | Senior Consultant, Trainer, Le Clair Conseil Inc.


Kensel Tracy

Senior Consultant, CEPSM | Managing Director, Stratejis Group


Bernie Colterman

Senior Consultant, CEPSM


Mike Kujawski

Managing Partner & Senior Consultant, CEPSM



Operational Transparency in Social (Behaviour Change) Health Marketing

December 23, 2021 by Mike Kujawski

Here’s a radical thought. What if all health-focused social marketing/behaviour change efforts by public sector organizations were required to show the strategy behind each campaign? I’m thinking of an actual “operational transparency” link at the bottom of any video, image, infographic, etc. This link would point to a downloadable folder that would have all the raw files, […]

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What You Can Do About “The Social Dilemma”

September 17, 2020 by Mike Kujawski

If you haven’t done so already, do yourself a favour and spend 96 minutes tonight watching “The Social Dilemma“. This is a decently put together Netflix documentary outlining, among other things, how and why the pendulum has swung too far in terms of citizen use of and addiction to social media, driven in large part […]

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CEPSM is a proud partner of Carleton University’s Sprott School of Business with whom we ran Canada’s first and only Professional Certificate in Public Sector and Non-Profit Marketing for over 11 years.

CEPSM works closely with EdgeWeight on work involving comprehensive social network analysis and context-specific influencer identification on social media.

CEPSM works closely with Brand Clarity on large-scale communications projects requiring creative development and implementation. Brand Clarity’s proven processes engage with all audiences to combine business and strategic insights into effective and clear brand platforms and marketing / communications solutions that bring brands to life.