The social media landscape is changing fast: governments are setting minimum ages for social media accounts, AI-generated content is everywhere, more people get answers from AI tools instead of visiting your pages, and a record share of Canadians worry about telling real from fake online. Now more than ever, organizations striving to maintain an effective and trustworthy social media presence must be flexible, adaptable, and aware of the latest changes to stay relevant. A guiding, up-to-date and ethical social media strategy helps your organization make better platform decisions, connect with the right audiences, use the right tactics, know what to measure, and properly allocate resources. Join us for two highly engaging days of interactive online training where you will level up your digital literacy, refine your organization’s social media strategy, and exchange best practices with peers from the public and non-profit sectors.
This workshop is ideal for public sector and non-profit professionals responsible for developing social media strategies or strengthening their organization’s digital engagement, and for the managers and directors who approve those decisions.
During this workshop, participants will gain insights into:
- The most recent statistics in the digital space at a global and national level
- The key digital trends taking place right now that you need to adapt to, from minimum age rules to AI-generated content
- How public sector organizations are evolving as a result of digital disruption
- Step-by-step instructions on how to develop a strategic social media engagement plan
- A process for formulating strategies and tactics based on your organizational strengths
- How to develop goals and objectives that are aligned with your strategic priorities
- How to monitor and analyze social data for better business intelligence gathering
- How to reach specific niche online target audiences
- How to decide which platforms still deserve your organization’s time and resources
- How to identify influential online content creators in your industry (nano, micro and macro)
- How to create content that stays visible in social feeds, search results and AI-generated answers
- How to build up your web presence and digital footprint so people, search engines and AI tools can find you
- How to find your online voice and build a consistent brand that resonates with your audience
- Strategies for dealing with misinformation, disinformation and mal-information, including deepfakes and other AI-generated content
- How to effectively change organizational structures to better support digital
- How to better manage risks posed by the digital channel
- How to measure the performance of your specific digital engagement activities, including new measures such as AI citations and AI share of voice
- How to derive actionable insights from your metrics
All workshop participants will receive:
- A copy of the CEPSM “Strategic Social Media Engagement for Public Sector and Non-Profit Organizations” workbook
- A copy of the CEPSM “Strategic Social Media Engagement for Public Sector and Non-Profit Organizations” presentation slides
- A copy of every step of the collaborative exercises, captured on a shared online whiteboard
- An official CEPSM Certificate of Completion