May 30, 2018
As a consultant involved in the digital space for quite some time now, I have carefully observed the evolution of Facebook since its first...
"Strategy Before Tactics"
Insights
Marketing insights, articles, and other posts from our consultants
March 27, 2018
Don’t miss the only opportunity you’ll have to attend MARCOM Annual Conference, in the heart of downtown Ottawa at the Shaw Centre, on June...
March 6, 2018
As originally posted February 20, 2018 by Mike Kujawski on mikekujawski.ca It’s that time of year again when digital stats aggregators update their numbers...
February 6, 2018
CEPSM’s MARCOM Annual Conference is taking place on June 6-7, 2018, at the Shaw Centre. Our preliminary Program and roster of Speakers will help...
January 25, 2018
The way companies market is changing and so are their priorities. As sponsorship professionals seeking support from the corporate sector, it is imperative that...
January 3, 2018
Every year I provide a list of marketing trends for the coming year by top experts in marketing. As we move into 2018 these...
December 5, 2017
Every year I try to get a handle on the marketing trends for the coming year and beyond by reviewing the marketing and advertising...
November 16, 2017
This post features my key takeaways and notes from two events I attended in November, here in Ottawa. 1. Public Sector Social Media (#CB0CSocial) –“Where...
November 3, 2017
Introduction From time to time organizations involved in marketing communications shoot themselves in the foot. When scrutinized by government, they downplay the impact of...
October 11, 2017
I get asked a lot why sponsor valuations are so important. In one word, CONFIDENCE. In fact, most people who take my workshop tell...
October 6, 2017
In 1969, Levy and Kotler co-authored a paper in the AMA’s Journal of Marketing titled “Broadening the Concept of Marketing.” They laid out the...
September 25, 2017
To determine if the Sponsorship Boot Camp workshop, October 24 at the Grand Hotel and Suites Toronto is right for you, take the quiz below...
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