February 6, 2018
CEPSM’s MARCOM Annual Conference is taking place on June 6-7, 2018, at the Shaw Centre. Our preliminary Program and roster of Speakers will help...
Est. 2005
Insights
Marketing insights, articles, and other posts from our consultants
January 25, 2018
The way companies market is changing and so are their priorities. As sponsorship professionals seeking support from the corporate sector, it is imperative that...
January 3, 2018
Every year I provide a list of marketing trends for the coming year by top experts in marketing. As we move into 2018 these...
December 5, 2017
Every year I try to get a handle on the marketing trends for the coming year and beyond by reviewing the marketing and advertising...
November 16, 2017
This post features my key takeaways and notes from two events I attended in November, here in Ottawa. 1. Public Sector Social Media (#CB0CSocial) –“Where...
November 3, 2017
Introduction From time to time organizations involved in marketing communications shoot themselves in the foot. When scrutinized by government, they downplay the impact of...
October 11, 2017
I get asked a lot why sponsor valuations are so important. In one word, CONFIDENCE. In fact, most people who take my workshop tell...
October 6, 2017
In 1969, Levy and Kotler co-authored a paper in the AMA’s Journal of Marketing titled “Broadening the Concept of Marketing.” They laid out the...
September 25, 2017
To determine if the Sponsorship Boot Camp workshop, October 24 at the Grand Hotel and Suites Toronto is right for you, take the quiz below...
September 18, 2017
On one hand, I’m pleased that MLSE was able to cement a deal for $800,000,000 with Scotiabank for the 20-year naming rights to the...
September 18, 2017
Over the course of the past two decades, there have been numerous initiatives/movements relating to the Government of Canada and the digital space. I...
September 14, 2017
Naming rights for municipal facilities are increasing significantly across the country. While it’s important to generate much-needed revenue, municipalities also need to consider the...