As a consultant involved in the digital space for quite some time now, I have carefully observed the evolution of Facebook since its first...
"Strategy Before Tactics"
Marketing insights, articles, and other posts from our consultants
As a consultant involved in the digital space for quite some time now, I have carefully observed the evolution of Facebook since its first...
Don’t miss the only opportunity you’ll have to attend MARCOM Annual Conference, in the heart of downtown Ottawa at the Shaw Centre, on June...
As originally posted February 20, 2018 by Mike Kujawski on mikekujawski.ca It’s that time of year again when digital stats aggregators update their numbers...
CEPSM’s MARCOM Annual Conference is taking place on June 6-7, 2018, at the Shaw Centre. Our preliminary Program and roster of Speakers will help...
The way companies market is changing and so are their priorities. As sponsorship professionals seeking support from the corporate sector, it is imperative that...
Every year I provide a list of marketing trends for the coming year by top experts in marketing. As we move into 2018 these...
Every year I try to get a handle on the marketing trends for the coming year and beyond by reviewing the marketing and advertising...
This post features my key takeaways and notes from two events I attended in November, here in Ottawa. 1. Public Sector Social Media (#CB0CSocial) –“Where...
Introduction From time to time organizations involved in marketing communications shoot themselves in the foot. When scrutinized by government, they downplay the impact of...
I get asked a lot why sponsor valuations are so important. In one word, CONFIDENCE. In fact, most people who take my workshop tell...
In 1969, Levy and Kotler co-authored a paper in the AMA’s Journal of Marketing titled “Broadening the Concept of Marketing.” They laid out the...
To determine if the Sponsorship Boot Camp workshop, October 24 at the Grand Hotel and Suites Toronto is right for you, take the quiz below...
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