Recently, I conducted a webinar in conjunction with theOttawa Sport Councilto over 100 registered attendees from sports organizations from across the...
As Director of MARCOM Annual Forum, it’s always an exciting time to go out to marketing and communications professionals who are “in the trenches”...
Before we can think about how to create and sustain engaged employees and energized workplaces, it’s important to consider the environmental conditions and their...
The fall season here in Canada is always full of interesting conferences and events that I have the privilege of beinginvited to speak at...
One of the areas I have not discussed in my blogs is the growth of content marketing , especially as it relates to non-profits....
If you’re an organization that has had a Facebook Page up and running for a while now, you can probably attest to the fact...
Dear“frustrated advance poll voters” in Canada. I really thinkthat weshould be treating thefact that there were such long lineups at some of the advance...
Most Canadians drink milk or eat yogurt or cheese, however, Statistics Canada’s recently released data on retail sales show that per capita consumption of...
Over the years I have written many posts about the negative impact of online public shaming and cyber-bullying, as well as the major downsides...
I always like to take the opportunity to educate readers of marketing during periods when they are paying attention to a specific event. Also,...