Ever since the early days of Twitter hashtag use, major events had organic hashtag communities form around them (essentially back channel discussions). Over the...
Most observers and many practitioners see social marketing as a downstream approach to influencing people with “bad behaviors”—smoking, neglecting prenatal care, not recycling. However,...
The coming year will see many innovations and changes in marketing. I have recently surfed the web and checked into Marketing Prof and...
Afew years ago, I created a series of short 1-minute video tutorials explaining how to use specific features of various social tools out there....
In a recent workshop I held here in Ottawa, the topic of digital and media literacy came up on a few occasions. I wanted...
In September 2014, I had the opportunity to work with the British Columbia Ministry ofHealth’s Population and PublicHealthDivision to co-host social marketing sessions in...
The link between greater employee engagement and better organizational performance is now widely accepted. Yet we often hear leaders and managers lament the low...
Recently, I conducted a webinar in conjunction with theOttawa Sport Councilto over 100 registered attendees from sports organizations from across the...
As Director of MARCOM Annual Forum, it’s always an exciting time to go out to marketing and communications professionals who are “in the trenches”...