September 25, 2017
To determine if the Sponsorship Boot Camp workshop, October 24 at the Grand Hotel and Suites Toronto is right for you, take the quiz below...
"Strategy Before Tactics"
Insights
Marketing insights, articles, and other posts from our consultants
September 18, 2017
On one hand, I’m pleased that MLSE was able to cement a deal for $800,000,000 with Scotiabank for the 20-year naming rights to the...
September 18, 2017
Over the course of the past two decades, there have been numerous initiatives/movements relating to the Government of Canada and the digital space. I...
September 14, 2017
Naming rights for municipal facilities are increasing significantly across the country. While it’s important to generate much-needed revenue, municipalities also need to consider the...
August 31, 2017
Introduction Many organizations spend a lot of time and energy building strong brands —but they often fall short when it comes to strengthening their...
July 31, 2017
The Globe and Mail is reporting on the subject of naming rights in a series of 10 articles and managing partner, Bernie Colterman, has...
July 26, 2017
Well, here it comes. Brand activism – the breakthrough concept in marketing management. This is clearly going to be a big opportunity for nonprofits...
July 21, 2017
Today companies need to be seen as more than just profit-driven. They need to be seen as leaders in their fields. One of the...
July 1, 2017
July 1 marks Canada’s 150th anniversary. For those readers of my blog who are not from Canada, the historical moment we commemorate is Confederation...
June 22, 2017
To kick off another proud year of our marketing partnership with the Conference Board of Canada’s “Public Sector Social Media 2017”, I had the...
June 19, 2017
As I pointed out in my post a few years ago, one of the big questions discussed in the public sector, is should the...
June 16, 2017
According to experts, we now have 8 seconds to keep people’s attention span says Brian Thwaits, Brain Trainer, who delivered the Closing Keynote at MARCOM’s 19th...
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