Sponsorship Self-Analysis Quiz

To determine if the Sponsorship Boot Camp workshop, October 24 at the Grand Hotel and Suites Toronto is right for you, take the quiz below and see how many apply to your environment.

  • My experience in sponsorship development is limited
  •  Our organization is new to sponsorship and want to get it right the first time
  • We’re not sure that we’re identifying and effectively leveraging all of our potential sponsor assets (benefits)
  • We “guess” the value of our sponsorship packages
  • We find it difficult to customize and price our proposals
  • We’re not sure how to increase the value of our sponsorship offerings
  • Our sponsorship program is not growing year-over-year
  • We keep going back to the same sponsors
  • We have a small audience, so sponsors don’t seem to be attracted to our program
  • We’re stuck in the Gold, Silver, Bronze maze
  • We’re not sure how to incorporate social media into our sponsorship packages
  • We’re not sure if we are leveraging our signature event for maximum sponsorship
  • We sell each event sponsorship as a one-off opportunity
  • Our sponsorship materials don’t generate a lot of interest
  • Our sponsorship program is not getting the same take-up as previous years
  • We seem to take a scattered approach towards our sales process
  • I don’t like making “cold calls”
  • We spend a lot of time chasing sponsors, only to be eventually turned down
  • We have a hard time identifying the best potential sponsors
  • I can’t seem to get through the door of sponsor prospects
  • I have difficulty “closing” the sale
  • Our internal culture is not supportive of our sponsorship program
  • We don’t have a sponsorship policy
  • We’re not sure what should be included in a sponsorship agreement
  • We have a less than 80% renewal rate for sponsors

If you find you agree with most of these points, you would clearly benefit from a proven, practical course and workbook, as developed by Bernie Colterman, Managing Partner, CEPSM. It’s all part of Sponsorship Week, Canada’s premier conference dedicated to the sponsorship industry.

Register Today for the Sponsorship Boot Camp, October 24 at the Grand Hotel and Suites Toronto. See you there!

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