April 23, 2019
We’d like to thank everyone for the tremendous outpouring of support during this difficult time. On April 14th, 2019 we lost an incredible colleague,...
"Strategy Before Tactics"
January 22, 2019
I thought my audience involved with social marketing would be interested in the following list of key evidence citations for Social Marketing (behaviour change)...
October 6, 2017
In 1969, Levy and Kotler co-authored a paper in the AMA’s Journal of Marketing titled “Broadening the Concept of Marketing.” They laid out the...
June 19, 2017
As I pointed out in my post a few years ago, one of the big questions discussed in the public sector, is should the...
March 15, 2017
One of my specialties as a marketing strategist is social marketing for attitude and behaviour change. I recently wrote a blog Mistakes to Avoid...
January 3, 2017
Every year I try to get a handle on the trends for the coming year. I reviewed several key online articles and bloggers to...
December 16, 2016
Over the past year, social marketers from Canada and the U.S. have been organizing the Social Marketing Association of North America (SMANA). Yes, the...
February 2, 2016
Most observers and many practitioners see social marketing as a downstream approach to influencing people with “bad behaviors”—smoking, neglecting prenatal care, not recycling. However,...