"Strategy before Tactics"
"Strategy before Tactics"
The Centre of Excellence for Public Sector Marketing (CEPSM) consists of a team of strategic marketing and communications experts dedicated to supporting governments, non-profits, and associations. We focus on evidence-based initiatives that drive positive societal change, ensuring that our work leads to meaningful impact. Our consulting, training, and speaking services are specifically designed to address the unique challenges faced by the public and non-profit sectors, with a strong emphasis on strategy before tactics.