"Strategy Before Tactics"
"Strategy Before Tactics"
Kristin Jones is a marketing and communication specialist with a focus on health and social change.
Her career has focused on a strategic approach to marketing which promotes health while achieving organizational goals. She is an analytical, innovative, solution-oriented marketer who has developed and implemented marketing strategies for multinational health organizations. She has delivered advertising, marketing and health education campaigns over her 10 years’ experience in brand and portfolio management and community health. Her work has spanned the public, private and non-profit sectors. She also works with small businesses and startups to provide strategic marketing direction. Kristin’s work encompasses multisectoral partnerships, internal and external stakeholder engagement, brand positioning, marketing strategy, research and data analysis.
She holds a Master’s in Public Health specializing in Health Promotion from the London School of Hygiene and Tropical Medicine and certificates in Project Management and Digital Marketing from University of Toronto SCS. She also holds an Honours Bachelor of Science in Biology with Microbiology.