"Strategy before Tactics"
Glenn Schmelzle is a lifelong marketer, husband, dad and analytics fanatic. After graduating with an MBA, Glenn’s first job out of school had him using Lotus-123 to analyze marketing and he has been doing that ever since.
Seeing large organizations struggle with the technical demands of digital marketing —especially in areas like tracking and analytics— he founded an agency in the late 2000s that delivered successful paid media campaigns for a decade. Currently, he advises organizations of all sizes on how to analyze, visualize and leverage AI using their marketing data.
He brings practical marketing and analytics expertise to life, both on his Funnel Reboot podcast and as an instructor, having taught six courses at local colleges and the University of Ottawa.