A few months ago, I delivered a talk at the 2018 FWD50 Conference on the topic of “Communicating Change and Tech Disruption to Citizens”. The official description...
This post features my key takeaways and notes from two events I attended in November, here in Ottawa. 1. Public Sector Social Media (#CB0CSocial) –“Where...
In the public sector and nonprofit communities, marketing has traditionally been viewed as a “money pit” where you constantly feed money, but nothing ever...
One of the biggest and costliest mistakes many public sector organizations make is rolling out marketing communications tactics without a marketing strategy. Most organizations...