September 13, 2023 By Mike Kujawski The Convergence of Citizen-Centric Concepts in the Canadian Government: Marketing and User-Centered Design. Earlier this summer, theannouncement of a new Minister for Citizens’ Services by the Prime Minister’s Office (PMO)got me thinking about the drastic increase I’ve...
October 6, 2017 By Jim Mintz Demarketing: The Next Wave in Marketing In 1969, Levy and Kotler co-authored a paper in the AMA’s Journal of Marketing titled “Broadening the Concept of Marketing.” They laid out the...