February 25, 2019
I was once in negotiations with a potential Naming Right sponsor. I had completed a formal Valuation, so I knew what the opportunity was...
"Strategy before Tactics"
March 27, 2018
Don’t miss the only opportunity you’ll have to attend MARCOM Annual Conference, in the heart of downtown Ottawa at the Shaw Centre, on June...
March 6, 2018
As originally posted February 20, 2018 by Mike Kujawski on mikekujawski.ca It’s that time of year again when digital stats aggregators update their numbers...
February 6, 2018
CEPSM’s MARCOM Annual Conference is taking place on June 6-7, 2018, at the Shaw Centre. Our preliminary Program and roster of Speakers will help...
January 25, 2018
The way companies market is changing and so are their priorities. As sponsorship professionals seeking support from the corporate sector, it is imperative that...
October 11, 2017
I get asked a lot why sponsor valuations are so important. In one word, CONFIDENCE. In fact, most people who take my workshop tell...
September 18, 2017
On one hand, I’m pleased that MLSE was able to cement a deal for $800,000,000 with Scotiabank for the 20-year naming rights to the...
September 18, 2017
Over the course of the past two decades, there have been numerous initiatives/movements relating to the Government of Canada and the digital space. I...
July 31, 2017
The Globe and Mail is reporting on the subject of naming rights in a series of 10 articles and managing partner, Bernie Colterman, has...
July 26, 2017
Well, here it comes. Brand activism – the breakthrough concept in marketing management. This is clearly going to be a big opportunity for nonprofits...