Our social media strategy development process has helped hundreds of organizations in the nonprofit and public sectors to approach the often overwhelming social media landscape in a strategic manner. We are very familiar with current Canadian legislation surrounding privacy, accessibility, copyright, official languages, values & ethics and the use of artificial intelligence tools, all of which have important implications in the digital space. We can help you to set goals, define audiences, choose the right platforms, and develop strategic and tactical recommendations that reflect your current reality. Our unique approach typically involves management consultations, collaborative planning sessions, and advanced auditing and data analysis techniques.

Our core social media strategy capabilities include the following:

  • Social Media / Digital Strategy Development
  • Social Media Engagement Planning
  • Social Media Presence Auditing
  • Social Network Analysis (SNA)
  • Social Media Intelligence (SOCMINT)
  • Open-Source Intelligence (OSINT)
  • Social Media Governance and Human Resource Plan Development
  • Social Media Performance Measurement
  • Social Media Employee Guideline and Policy Development
  • Social Media Interaction Protocol Development
  • Social Media Risk Management Planning
  • Organizational Web Presence / Findability Optimization


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