Many organizations tend to confuse branding with merely the visual identity components (e.g. logos, fonts, and colour schemes). In reality, branding can be a crucial strategic tool used to guide decision-making and position your organization accordingly within your industry.  CEPSM has extensive experience developing brand strategies for various government and nonprofit organizations.

Our core branding capabilities include the following:

  • Brand Auditing
  • Brand Research
  • Brand Framework Development
  • Brand Strategy Development


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