Many organizations tend to confuse branding with merely the visual identity components (e.g. logos, fonts, and colour schemes). In reality, branding can be a crucial strategic tool used to guide decision-making and position your organization accordingly within your industry.  CEPSM has extensive experience developing brand strategies for various government and nonprofit organizations.

Our core branding capabilities include the following:

• Brand Auditing
• Brand Research
• Brand Framework Development
• Brand Strategy Development