June 7, 2017
On May 30-31 we held our MARCOM Annual Conference (more on that in a future post) where I moderated a roundtable discussion on bots. I thought I’d share...
"Strategy Before Tactics"
Insights
Marketing insights, articles, and other posts from our consultants
April 28, 2017
Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team announce Facebook’s latest features and overall strategic focus. What Facebook invests...
April 27, 2017
Whether you are recruiting new members, seeking sponsorship or selling exhibit space at an event, the value of your brand has a huge impact...
March 27, 2017
This is a question I get asked all the time. The short answer is: as long as it takes for the prospect to decide...
March 15, 2017
One of my specialties as a marketing strategist is social marketing for attitude and behaviour change. I recently wrote a blog Mistakes to Avoid...
March 15, 2017
One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available...
February 22, 2017
I recently came across the work of Stanford psychologist and social data researcher Michal Kosinski, who has developed a method to analyze people in...
February 22, 2017
As Director of MARCOM Annual Conference, I have the pleasure of working with very talented suppliers. One of these important companies is Banfield who...
January 16, 2017
There has been much controversy this past week on the appropriateness of corporate sponsorship to support the construction and operation of a Visitor Education...
January 11, 2017
In the public sector and nonprofit communities, marketing has traditionally been viewed as a “money pit” where you constantly feed money, but nothing ever...
January 3, 2017
Every year I try to get a handle on the trends for the coming year. I reviewed several key online articles and bloggers to...
December 20, 2016
As I write this post, I’m waiting for a flight at Pearson International Airport reading through the incoming notifications on my mobile regarding the tragic...
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