"Strategy Before Tactics"
Marketing insights, articles, and other posts from our consultants
Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team announce Facebook’s latest features and overall strategic focus. What Facebook invests...
Whether you are recruiting new members, seeking sponsorship or selling exhibit space at an event, the value of your brand has a huge impact...
This is a question I get asked all the time. The short answer is: as long as it takes for the prospect to decide...
One of my specialties as a marketing strategist is social marketing for attitude and behaviour change. I recently wrote a blog Mistakes to Avoid...
One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available...
I recently came across the work of Stanford psychologist and social data researcher Michal Kosinski, who has developed a method to analyze people in...
As Director of MARCOM Annual Conference, I have the pleasure of working with very talented suppliers. One of these important companies is Banfield who...
There has been much controversy this past week on the appropriateness of corporate sponsorship to support the construction and operation of a Visitor Education...
In the public sector and nonprofit communities, marketing has traditionally been viewed as a “money pit” where you constantly feed money, but nothing ever...
Every year I try to get a handle on the trends for the coming year. I reviewed several key online articles and bloggers to...
As I write this post, I’m waiting for a flight at Pearson International Airport reading through the incoming notifications on my mobile regarding the tragic...
Over the past year, social marketers from Canada and the U.S. have been organizing the Social Marketing Association of North America (SMANA). Yes, the...
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