As Director of MARCOM Annual Conference, I have the pleasure of working with very talented suppliers. One of these important companies is Banfield who provides creative development and keeps us looking fresh. Banfield’s wide portfolio of expertise includes best practices for the video side of your marketing mix.
The following was originally published by Jessica Kovar at Banfield on November 30, 2016
If you have a Facebook account you are probably aware of Facebook’s newest video feature offering in-the-moment social updates for users and marketers: Facebook Live.
Facebook notifications of people “going live” ranging from the average user to celebrities to brands like Benefit, Dunkin’ Donuts and the Metropolitan Museum of Art are popping up more and more. It’s even being advertised on television! No doubt about it, Facebook Live is everywhere right now.
Our clients at Banfield are also hopping on the trend, and rightfully so! Facebook Live enables brands and organizations to connect and directly engage with their audience during some of the most important or special moments, in real-time.
Through our experience with the new tools, we have seen some pretty incredible results for our clients, including fantastic increases in engagement, reach and new fans. So we decided to share some of the lessons we learned from our successful live broadcasts.
Banfield’s Chief Creative Strategist, Olivier Fortin, will be hosting a Peer-2-Peer Roundtable about Telling Other People’s Stories at MARCOM Annual Conference on May 31st.