September 10, 2019
Mark your calendars! FWD50, Canada’s largest digital government event is taking place in Ottawa on November 5-7, 2019. Last year, more than 1,600 people...
"Strategy Before Tactics"
Insights
Marketing insights, articles, and other posts from our consultants
September 10, 2019
Quite a bit of my consulting work lately has focused on helping clients counter false information spreading online. This sort of engagement can very...
April 23, 2019
We’d like to thank everyone for the tremendous outpouring of support during this difficult time. On April 14th, 2019 we lost an incredible colleague,...
April 9, 2019
A few weeks ago I was invited to speak at the International Government Communication Forum (IGCF) in Sharhaj, UAE, where this year’s theme was...
February 25, 2019
Over the past year, I’ve had a significant increase in the number of client requests for custom consulting and/or training help relating to combating...
February 25, 2019
I was once in negotiations with a potential Naming Right sponsor. I had completed a formal Valuation, so I knew what the opportunity was...
January 22, 2019
I thought my audience involved with social marketing would be interested in the following list of key evidence citations for Social Marketing (behaviour change)...
January 22, 2019
I have just finished doing some work for a nutrition association and I think they are in a good place right now. Nutrition is...
January 22, 2019
A few months ago, I delivered a talk at the 2018 FWD50 Conference on the topic of “Communicating Change and Tech Disruption to Citizens”. The official description...
October 26, 2018
Last week I delivered a presentation at the Conference Board of Canada’s Public Sector Social Media event in Ottawa where I deviated from my usual focus...
October 26, 2018
Last year I posted a blog on brand activism, the breakthrough concept in marketing management. My position as a public sector and non-profit marketer was...
September 4, 2018
There was a time, which I remember early in my career, where many people, especially business graduates were fascinated by the advertising business, it...
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