I was recently asked to give a presentation in Toronto to the Canadian Partnership for Responsible Gambling’s (CPRG) symposium, “Social Marketing for Responsible Gambling:...
One of my first blogs eight years ago was Marketing to Canadians of South Asian and Chinese Origin… a hot trend. I have...
Many readers of my blog are developing marketing initiatives aimed at youth, especially adolescents. If you thought that understanding and marketing to millennials was...
From time to time, practitioners in the field of marketing and communications get into a debate about the differences between marketing and communications and...
Most observers and many practitioners see social marketing as a downstream approach to influencing people with “bad behaviors”—smoking, neglecting prenatal care, not recycling. However,...
The coming year will see many innovations and changes in marketing. I have recently surfed the web and checked into Marketing Prof and...
In September 2014, I had the opportunity to work with the British Columbia Ministry ofHealth’s Population and PublicHealthDivision to co-host social marketing sessions in...
One of the areas I have not discussed in my blogs is the growth of content marketing , especially as it relates to non-profits....
Most Canadians drink milk or eat yogurt or cheese, however, Statistics Canada’s recently released data on retail sales show that per capita consumption of...