Category: Bernie’s Blog

I recently came across an article in a business publication discussing results from a survey that asked which marketing channels provide...

One of the biggest challenges that non-profit organizations face when it comes to recruiting potential sponsors is that they are under-resourced to do...

According to the Edelman 2015 Trust Barometer there has been a global decline in trust in business over the last year, and the...

Initial results of a survey conducted by CEPSM in June-July 2015 of municipal sponsorship and naming rights activities nation-wide would indicate that more...

For the longest time, marketing was viewed as a discipline that was used primarily by the private sector to boost sales and profits....