February 25, 2019
I was once in negotiations with a potential Naming Right sponsor. I had completed a formal Valuation, so I knew what the opportunity was...
"Strategy Before Tactics"
January 22, 2019
I have just finished doing some work for a nutrition association and I think they are in a good place right now. Nutrition is...
January 25, 2018
The way companies market is changing and so are their priorities. As sponsorship professionals seeking support from the corporate sector, it is imperative that...
October 11, 2017
I get asked a lot why sponsor valuations are so important. In one word, CONFIDENCE. In fact, most people who take my workshop tell...
September 25, 2017
To determine if the Sponsorship Boot Camp workshop, October 24 at the Grand Hotel and Suites Toronto is right for you, take the quiz below...
September 18, 2017
On one hand, I’m pleased that MLSE was able to cement a deal for $800,000,000 with Scotiabank for the 20-year naming rights to the...
September 14, 2017
Naming rights for municipal facilities are increasing significantly across the country. While it’s important to generate much-needed revenue, municipalities also need to consider the...
July 21, 2017
Today companies need to be seen as more than just profit-driven. They need to be seen as leaders in their fields. One of the...
June 16, 2017
According to experts, we now have 8 seconds to keep people’s attention span says Brian Thwaits, Brain Trainer, who delivered the Closing Keynote at MARCOM’s 19th...
April 27, 2017
Whether you are recruiting new members, seeking sponsorship or selling exhibit space at an event, the value of your brand has a huge impact...