March 15, 2017 By Jim Mintz Buyer Beware when hiring a Social Marketing Behaviour Change Consultant One of my specialties as a marketing strategist is social marketing for attitude and behaviour change. I recently wrote a blog Mistakes to Avoid...
April 27, 2016 By Jim Mintz What Marketers Need to Know About Generation Z Many readers of my blog are developing marketing initiatives aimed at youth, especially adolescents. If you thought that understanding and marketing to millennials was...