January 3, 2018
Every year I provide a list of marketing trends for the coming year by top experts in marketing. As we move into 2018 these...
"Strategy Before Tactics"
October 6, 2017
In 1969, Levy and Kotler co-authored a paper in the AMA’s Journal of Marketing titled “Broadening the Concept of Marketing.” They laid out the...
August 31, 2017
Introduction Many organizations spend a lot of time and energy building strong brands —but they often fall short when it comes to strengthening their...