February 25, 2019
I was once in negotiations with a potential Naming Right sponsor. I had completed a formal Valuation, so I knew what the opportunity was...
"Strategy before Tactics"
September 18, 2017
On one hand, I’m pleased that MLSE was able to cement a deal for $800,000,000 with Scotiabank for the 20-year naming rights to the...
September 14, 2017
Naming rights for municipal facilities are increasing significantly across the country. While it’s important to generate much-needed revenue, municipalities also need to consider the...
July 31, 2017
The Globe and Mail is reporting on the subject of naming rights in a series of 10 articles and managing partner, Bernie Colterman, has...
October 24, 2016
I was speaking to a City Council in a major Canadian municipality recently about their sponsorship program. One Councilor asked if there were examples...