September 18, 2017 By Bernie Colterman The Downside of the Re-Naming of the Air Canada Centre On one hand, I’m pleased that MLSE was able to cement a deal for $800,000,000 with Scotiabank for the 20-year naming rights to the...
September 14, 2017 By Bernie Colterman Naming Rights Need to be a Good Fit to Stick Naming rights for municipal facilities are increasing significantly across the country. While it’s important to generate much-needed revenue, municipalities also need to consider the...