September 4, 2018
There was a time, which I remember early in my career, where many people, especially business graduates were fascinated by the advertising business, it...
"Strategy Before Tactics"
March 27, 2018
Don’t miss the only opportunity you’ll have to attend MARCOM Annual Conference, in the heart of downtown Ottawa at the Shaw Centre, on June...
February 6, 2018
CEPSM’s MARCOM Annual Conference is taking place on June 6-7, 2018, at the Shaw Centre. Our preliminary Program and roster of Speakers will help...
January 3, 2018
Every year I provide a list of marketing trends for the coming year by top experts in marketing. As we move into 2018 these...
June 22, 2017
To kick off another proud year of our marketing partnership with the Conference Board of Canada’s “Public Sector Social Media 2017”, I had the...
June 16, 2017
According to experts, we now have 8 seconds to keep people’s attention span says Brian Thwaits, Brain Trainer, who delivered the Closing Keynote at MARCOM’s 19th...
June 7, 2017
On May 30-31 we held our MARCOM Annual Conference (more on that in a future post) where I moderated a roundtable discussion on bots. I thought I’d share...
April 27, 2017
Whether you are recruiting new members, seeking sponsorship or selling exhibit space at an event, the value of your brand has a huge impact...
March 15, 2017
One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available...
January 11, 2017
In the public sector and nonprofit communities, marketing has traditionally been viewed as a “money pit” where you constantly feed money, but nothing ever...