"Strategy before Tactics"
There has been much controversy this past week on the appropriateness of corporate sponsorship to support the construction and operation of a Visitor Education...
In the public sector and nonprofit communities, marketing has traditionally been viewed as a “money pit” where you constantly feed money, but nothing ever...
Every year I try to get a handle on the trends for the coming year. I reviewed several key online articles and bloggers to...
As I write this post, I’m waiting for a flight at Pearson International Airport reading through the incoming notifications on my mobile regarding the tragic...
Over the past year, social marketers from Canada and the U.S. have been organizing the Social Marketing Association of North America (SMANA). Yes, the...
One of the biggest and costliest mistakes many public sector organizations make is rolling out marketing communications tactics without a marketing strategy. Most organizations...
Posted originally on mikekujawski.ca on October 6, 2016 Last week I finally found the time to dedicate an entire day to calling various home...
Anyone who attends my workshops knows my thinking on this – the gold, silver, bronze sponsorship package “metal levels” are dead. The days when...
The world of marketing is changing at a rapid pace and a number of changes are taking place on how best to reach, persuade...
Many readers of my blog are developing marketing initiatives aimed at youth, especially adolescents. If you thought that understanding and marketing to millennials was...
