February 25, 2019 By Bernie Colterman A Valuation is Good Business I was once in negotiations with a potential Naming Right sponsor. I had completed a formal Valuation, so I knew what the opportunity was...
August 31, 2017 By Jim Mintz Employer Branding: Putting Money in the “Trust Bank” Introduction Many organizations spend a lot of time and energy building strong brands —but they often fall short when it comes to strengthening their...