Google Analytics 4 (GA4) dashboard on a laptop and tablet displaying data insights for public sector and non-profits.
Online Workshop

Google Analytics 4 (GA4) for Public Sector and Non-Profit Organizations (Workshop – June 17, 2025)

$695.00

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Instructor Information

  • Glenn Schmelzle

    Glenn Schmelzle Glenn Schmelzle is a lifelong marketer, husband, dad and analytics fanatic. After graduating with an MBA, Glenn’s first job out of school had him using Lotus-123 to analyze marketing and… Read full bio

Session Information

START:
END:
TIME: 9:00AM - 4:00PM EST
LOCATION: ONLINE

Custom Training

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Overview

This one-day interactive workshop is designed for professionals in public sector and non-profit organizations who want to leverage Google Analytics 4 (GA4) to meet their specific needs. Unlike most GA4 training programs, which primarily focus on e-commerce and profit-driven strategies, this workshop is tailored to goals like service delivery optimization, stakeholder engagement, and data-driven decision-making.Through a mix of presentations, hands-on exercises, and group discussions, participants will gain practical skills in configuring, analyzing, and interpreting GA4 data to align with their organization’s objectives.

Who is this workshop for?

This workshop is tailored for professionals in the public sector and non-profits, including:

  • Digital marketing & communications professionals looking to measure engagement, outreach effectiveness, and campaign performance.
  • Web and IT teams responsible for analytics, website performance, and system integrations.
  • Decision-makers & program managers who rely on data for evidence-based decision-making, service optimization, and program improvements.
What will you learn?

By the end of this hands-on Google Analytics (GA4) workshop, you will have the skills to:

  • Set up, collect and analyze GA4 data in a way that aligns with your public sector or non-profit organization’s goals, ensuring you focus on meaningful metrics.
  • Ensure compliance with privacy regulations, including PIPEDA and FIPPA, to meet public sector and non-profit data protection requirements.
  • Track specific user interactions, such as program sign-ups, service requests, and stakeholder engagement, rather than generic web traffic.
  • Use GA4 reporting tools to extract insights that drive evidence-based decision-making and program improvements.
  • Design and set up custom GA4 dashboards to provide senior management and different teams with the key insights they need to make informed decisions.
  • Integrate GA4 with other platforms, such as CRMs, email marketing tools, and ad tracking solutions, for a more complete analytics strategy.
What will you receive?

As part of this workshop, you will receive:

  • Presentation slides for easy reference after the session.
  • Templates for tracking conversions, and setting up GA4 reports to track custom metrics.
  • A detailed checklist for using GA4 in public sector and non-profit contexts.
  • Toolkits, including a privacy compliance guide and sample reporting dashboards tailored for public services.
  • An official CEPSM Certificate of Completion to recognize your achievement.

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Overview

We are pleased to offer a one-day online workshop on survey research for public and non-profit sector professionals, the first such course offered in Canada.

This one-day course is designed to introduce public and non-profit sector professionals to the basic principles and practical understanding required to conduct effective survey research, whether in-house or through commissioned work. Survey research can be used for a range of uses, including surveys of employees and stakeholders, program evaluation, surveys of the general public (or targeted segments of it), market research, and as a key tool for social marketing and behaviour change. The course will be delivered by CEPSM Associate & Principal at KNeuman Survey Insights, Keith Neuman, one of Canada’s most accomplished survey research professionals with 40 years of experience across the public, private and non-profit sectors.

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What you will learn

  • An introduction to survey research, including a brief history, the broad range of applications, and its unique strengths and value.
  • An essential understanding of how to approach, design and manage survey research projects within your organization.
  • A practical toolbox of concepts, tips and resources covering the seven essential steps to conducting effective surveys – from initial scoping, to selecting how to collect the data, to final reporting.
  • How to decide when this type of research is right for you, including aligning with your organizational goals, determining feasibility, and whether to conduct in-house or contract out.
  • How to select the right research supplier (if contracting out) and ensure you are getting what you are paying for.
  • How the concepts and knowledge can be applied to your own survey project, as a workshop case study.

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Each participant will receive

  • A PDF copy of the workshop slides and/or workbook
  • An official CEPSM Workshop Certificate of Completion
  • An electronic Uber Eats gift card that can be used to order lunch from your favourite local restaurant

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Who this is for

Public and non-profit sector professionals in marketing, communications, research and evaluation, public relations and human resources who want to build their knowledge for effective survey research. The material is geared both to those with no prior background and those with experience who want to sharpen their skills.

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Format

For now, this course will continue to be delivered online via Zoom Pro. We plan to once again begin delivering in-person workshops in the fall of 2022. If you're interested in attending an in-person session, please let us know so that we can gauge demand.

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