This one-day interactive workshop is designed for professionals in public sector and non-profit organizations who want to leverage Google Analytics 4 (GA4) to meet their specific needs. Unlike most GA4 training programs, which primarily focus on e-commerce and profit-driven strategies, this workshop is tailored to goals like service delivery optimization, stakeholder engagement, and data-driven decision-making.Through a mix of presentations, hands-on exercises, and group discussions, participants will gain practical skills in configuring, analyzing, and interpreting GA4 data to align with their organization’s objectives.

This workshop is tailored for professionals in the public sector and non-profits, including:

• Digital marketing & communications professionals looking to measure engagement, outreach effectiveness, and campaign performance.
• Web and IT teams responsible for analytics, website performance, and system integrations.
• Decision-makers & program managers who rely on data for evidence-based decision-making, service optimization, and program improvements.

By the end of this hands-on Google Analytics (GA4) workshop, you will have the skills to:

• Set up, collect and analyze GA4 data in a way that aligns with your public sector or non-profit organization’s goals, ensuring you focus on meaningful metrics.

• Ensure compliance with privacy regulations, including PIPEDA and FIPPA, to meet public sector and non-profit data protection requirements.
• Track specific user interactions, such as program sign-ups, service requests, and stakeholder engagement, rather than generic web traffic.
• Use GA4 reporting tools to extract insights that drive evidence-based decision-making and program improvements.
• Design and set up custom GA4 dashboards to provide senior management and different teams with the key insights they need to make informed decisions.
• Integrate GA4 with other platforms, such as CRMs, email marketing tools, and ad tracking solutions, for a more complete analytics strategy.

As part of this workshop, you will receive:

• Presentation slides for easy reference after the session.
• Templates for tracking conversions, and setting up GA4 reports to track custom metrics.
• A detailed checklist for using GA4 in public sector and non-profit contexts.
• Toolkits, including a privacy compliance guide and sample reporting dashboards tailored for public services.
• An official CEPSM Certificate of Completion to recognize your achievement.