December 16, 2016
Over the past year, social marketers from Canada and the U.S. have been organizing the Social Marketing Association of North America (SMANA). Yes, the...
"Strategy Before Tactics"
Insights
Marketing insights, articles, and other posts from our consultants
November 14, 2016
One of the biggest and costliest mistakes many public sector organizations make is rolling out marketing communications tactics without a marketing strategy. Most organizations...
October 24, 2016
I was speaking to a City Council in a major Canadian municipality recently about their sponsorship program. One Councilor asked if there were examples...
October 16, 2016
Posted originally on mikekujawski.ca on October 6, 2016 Last week I finally found the time to dedicate an entire day to calling various home...
September 20, 2016
Anyone who attends my workshops knows my thinking on this – the gold, silver, bronze sponsorship package “metal levels” are dead. The days when...
September 15, 2016
I normally write on marketing topics but I just can’t help myself from commenting on Conservative MP and party leadership contender Kellie Leitch who...
September 12, 2016
The world of marketing is changing at a rapid pace and a number of changes are taking place on how best to reach, persuade...
September 11, 2016
September 2, 2016
August 29, 2016
August 21, 2016
The games of the XXXI Olympiad are just over. The two-week event featured amazing athletic feats, spectacular shows of teamwork, touching personal narratives, and...
August 14, 2016
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