June 3, 2025
It is with great sadness that we share the passing of CEPSM Co-founder, Bernie Colterman, who died peacefully at the age of 70 from...
"Strategy before Tactics"
Insights
Marketing insights, articles, and other posts from our consultants
March 21, 2025
If you’re steering social media strategy for a Canadian government organization these days, you’ve probably noticed things are getting a little more complicated with...
January 25, 2025
A client recently asked me to assess the potential impact of Meta’s latest changes to its content moderation approach, specifically regarding their effect on...
November 13, 2024
If you’ve been on social media lately and stumbled across some interesting content, not even controversial, just interesting, you might have found yourself wondering...
August 13, 2024
Ever since the early days of Alexa, Siri, and Google Assistant, I’ve been fascinated by the idea of an AI-powered, government-vetted chat interface (voice...
October 26, 2023
I’m pleased to announce that theInternational Social Marketing Association (iSMA)has officially adopted aSocial Marketing Statement of Ethicsto support the ethical conduct of social marketing...
September 13, 2023
Earlier this summer, theannouncement of a new Minister for Citizens’ Services by the Prime Minister’s Office (PMO)got me thinking about the drastic increase I’ve...
December 23, 2021
Here’s a radical thought. What if all health-focusedsocial marketing/behaviour changeefforts by public sector organizations were required to show the strategy behind each campaign? I’m...
May 13, 2021
Business leaders are intimately familiar with how important strategy is to any successful business endeavor. Just how many times have we heard those same...
September 17, 2020
If you haven’t done so already, do yourself a favour and spend 96 minutes tonight watching “The Social Dilemma“. This is a decently put...
July 20, 2020
Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH)....
April 28, 2020
You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Empty roads, parked airplanes, deserted cities, playgrounds with...