June 19, 2017
As I pointed out in my post a few years ago, one of the big questions discussed in the public sector, is should the...
"Strategy Before Tactics"
March 15, 2017
One of my specialties as a marketing strategist is social marketing for attitude and behaviour change. I recently wrote a blog Mistakes to Avoid...
January 3, 2017
Every year I try to get a handle on the trends for the coming year. I reviewed several key online articles and bloggers to...
December 16, 2016
Over the past year, social marketers from Canada and the U.S. have been organizing the Social Marketing Association of North America (SMANA). Yes, the...
November 14, 2016
One of the biggest and costliest mistakes many public sector organizations make is rolling out marketing communications tactics without a marketing strategy. Most organizations...
September 15, 2016
I normally write on marketing topics but I just can’t help myself from commenting on Conservative MP and party leadership contender Kellie Leitch who...
September 12, 2016
The world of marketing is changing at a rapid pace and a number of changes are taking place on how best to reach, persuade...
August 21, 2016
The games of the XXXI Olympiad are just over. The two-week event featured amazing athletic feats, spectacular shows of teamwork, touching personal narratives, and...
July 31, 2016
July 20, 2016
I am excited to officially announce the creation of the Social Marketing Association of North America (SMANA). SMANA is a professional membership organization, similar...