Help build the new Social Marketing Association of North America (SMANA)

I am excited to officially announce the creation of the Social Marketing Association of North America (SMANA). SMANA is a professional membership organization, similar to regional associations in Europe and Australia and affiliated with the International Social Marketing Association (iSMA), but serving the professional needs of social marketers in Canada, Central America , the Caribbean, and the United States.

Over the last year a small group of social marketers and behavior change agents created SMANA’s value proposition, wrote the nonprofit bylaws and chose a payment system to officially begin accepting members. As we continue to build the organization, we want to make sure we are providing the support and resources social marketing professionals need. The SMANA Board created a membership survey to obtain your input on future SMANA benefits. Please take the brief survey and help shape the vision and direction of SMANA: You do not need to be a member to take the survey. Please distribute this to you colleagues also.

I invite you to visit our website ( for more information. Joining SMANA gets you simultaneous membership in iSMA—so you don’t have to choose!

Want to know more? Interested in volunteering? Send a message to:

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