March 27, 2017
This is a question I get asked all the time. The short answer is: as long as it takes for the prospect to decide...
"Strategy Before Tactics"
January 16, 2017
There has been much controversy this past week on the appropriateness of corporate sponsorship to support the construction and operation of a Visitor Education...
January 11, 2017
In the public sector and nonprofit communities, marketing has traditionally been viewed as a “money pit” where you constantly feed money, but nothing ever...
October 24, 2016
I was speaking to a City Council in a major Canadian municipality recently about their sponsorship program. One Councilor asked if there were examples...
September 20, 2016
Anyone who attends my workshops knows my thinking on this – the gold, silver, bronze sponsorship package “metal levels” are dead. The days when...
September 11, 2016
September 2, 2016
August 29, 2016
August 14, 2016
February 27, 2016
