"Strategy Before Tactics"
Marketing insights, articles, and other posts from our consultants
If you’ve been on social media lately and stumbled across some interesting content, not even controversial, just interesting, you might have found yourself wondering...
Ever since the early days of Alexa, Siri, and Google Assistant, I’ve been fascinated by the idea of an AI-powered, government-vetted chat interface (voice...
I’m pleased to announce that theInternational Social Marketing Association (iSMA)has officially adopted aSocial Marketing Statement of Ethicsto support the ethical conduct of social marketing...
Earlier this summer, theannouncement of a new Minister for Citizens’ Services by the Prime Minister’s Office (PMO)got me thinking about the drastic increase I’ve...
Here’s a radical thought. What if all health-focusedsocial marketing/behaviour changeefforts by public sector organizations were required to show the strategy behind each campaign? I’m...
Business leaders are intimately familiar with how important strategy is to any successful business endeavor. Just how many times have we heard those same...
If you haven’t done so already, do yourself a favour and spend 96 minutes tonight watching “The Social Dilemma“. This is a decently put...
Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH)....
You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Empty roads, parked airplanes, deserted cities, playgrounds with...
It’s been quite interesting reading the influx of posts about people adapting to their new reality of working from home as a result of...
In 2007 I subscribed to and became a regular listener of my first podcast, Mitch Joel’sSix Pixels of Separation. Since that time, I have...
The Government of Canada has a generally well-writtenValues and EthicsCode,which public servants must abide by. With every passing year, a particular element of this...
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