Over a four-year engagement the Centre of Excellence for Public Sector Marketing had been a contractor with the Lakehead District School Board in a variety of capacities related to marketing and communications, including a comprehensive strategic marketing plan, organizational branding and positioning, a digital and social media engagement strategy, school closure communications planning, comprehensive audience research and segmentation, a digital and social media presence audit, website strategy, and a separate branding, audit and website engagement for the International Student Program. CEPSM has been very effective at performing the assigned tasks, and the Lakehead District School Board has been extremely satisfied with the quality of the work. CEPSM’s contract was renewed multiple times in order to provide ongoing strategic marketing and communications services.
