February 4, 2025
For anyone who works in policy analysis or communications in the public sector, CEPSM’s course is invaluable. It demystifies marketing, explaining both the theory and the practice behind market research techniques, the role of evolution and the value of strategic alliances. It shows the clear differences between marketing and communications and how the two can be combined most effectively to sell policy. The course should be a must for decision-makers and senior managers who want to market policy more effectively to their target audiences.
