Sandra Markus

Sandra Markus brings more than two decades of senior marketing and communications leadership across Canada’s public and private sectors, with deep expertise in public-sector branding and marketing, including education and healthcare. A strategic thinker with an empathetic approach and collaborative spirit, Sandra helps clients find and define their voice, strengthen their positioning, and develop brand, marketing and communications strategies that resonate with purpose and clarity.

Sandra’s work is grounded in a strong strategic planning lens and an ability to guide teams through transformation. She held senior roles at HBS Marketing, where she served as VP of Client Services for over a decade, and at Algonquin College, where she led a full-scale brand and strategic communications renewal as Director of Communications and Marketing Services.

As a founding partner of Brand Clarity, Sandra has spent the last 12 years working and advising a range of institutions, including Lakehead University, the University of Waterloo, the Victorian Order of Nurses, CHEO, Pace Independent Living, and the City of Ottawa.

As a Senior Associate at CEPSM, Sandra has consulted with several clients, including North Bay Public Health, the Ottawa Catholic District School Board, Humber College, UOIT and York University. Her ability to navigate complex stakeholder environments and deliver tailored, integrated solutions has made her a trusted advisor to leadership teams navigating growth, change, or both.

“Sandra is passionate about helping organizations find their voice, define their difference, and communicate what truly sets them apart.”

Sandra is a senior adviser with the creative firm, McGill Buckley. She is a certified Strategic Communications Management Professional (SCMP) through the International Association of Business Communicators, and she holds a certificate in change leadership. She has also taught in the Advertising program at Algonquin College.

Sandra is a dedicated advocate for children with rare developmental disabilities in Canada and is actively involved in policy conversations and parent advocacy networks.