"Strategy before Tactics"
"Strategy before Tactics"
Mike Kujawski has over 20 years of experience as a management consultant, trainer, and professional speaker for government, non-profit, and association clients across Canada and around the globe. He is the Managing Partner and Senior Consultant at the Centre of Excellence for Public Sector Marketing (CEPSM), where his areas of expertise include strategic marketing and communications, social (behaviour change) marketing, digital and social media strategy development, data analytics, social network analysis, and AI workflow optimization. He primarily works with public sector and non-profit organizations, striving to achieve positive societal outcomes. Mike is frequently invited to speak at major conferences and events on topics ranging from disruptive digital trends and the evolution of digital culture to ethical behaviour change strategies and rebuilding trust in an era of mis- and disinformation.
Mike’s consulting, training, and speaking work spans four continents and covers a wide range of sectors, including health, education, justice, and the environment. His project work has also extended into areas such as organizational restructuring, governance, risk management, staffing, and policy development—helping organizations adopt a digital-first, audience-centric mindset. Some of Mike’s consulting clients include Public Safety Canada, Elections Canada, the Office of the Auditor General, the Treasury Board of Canada Secretariat, Health Canada, Justice Canada, Lakehead District School Board, the Government of Kazakhstan, the Government of Tanzania, and the Government of Sharjah, UAE.
As a trainer, Mike has delivered both public and in-house workshops across Canada and internationally to thousands of public servants and non-profit professionals. His workbooks have been translated into six languages, and he has developed and instructed multiple university certificate courses, including the Professional Certificate in Public Sector Marketing (Carleton University), the Certificate in Digital and Social Media Strategy for Social Good (Carleton University), and the Social Media Engagement Certificate (Brandon University)—all tailored specifically to the public and non-profit sectors. Mike holds a Bachelor of Commerce (Honours) degree from Carleton University, with a dual concentration in Marketing and International Business, along with various supplementary certifications in strategic marketing, behaviour change, communications, data analytics, artificial intelligence, and digital engagement. He is also an associate consultant at Think Digital and an instructor at the Institute on Governance.
Mike actively volunteers as a board executive for the Social Marketing Association of North America (SMANA), the International Social Marketing Association (iSMA), and several community-based boards in his home city of Ottawa, Canada. Outside of work, he is an avid reader, runner, skier, guitar player, photographer, and committed life-long learner.
Security Clearance: Secret (Level II)