January 22, 2019
I have just finished doing some work for a nutrition association and I think they are in a good place right now. Nutrition is...
"Strategy before Tactics"
January 25, 2018
The way companies market is changing and so are their priorities. As sponsorship professionals seeking support from the corporate sector, it is imperative that...
September 18, 2017
On one hand, I’m pleased that MLSE was able to cement a deal for $800,000,000 with Scotiabank for the 20-year naming rights to the...
April 27, 2017
Whether you are recruiting new members, seeking sponsorship or selling exhibit space at an event, the value of your brand has a huge impact...
January 16, 2017
There has been much controversy this past week on the appropriateness of corporate sponsorship to support the construction and operation of a Visitor Education...
October 24, 2016
I was speaking to a City Council in a major Canadian municipality recently about their sponsorship program. One Councilor asked if there were examples...