"Strategy before Tactics"
Here’s a radical thought. What if all health-focused social marketing/behaviour change efforts by public sector organizations were required to show the strategy behind each campaign? I’m...
A few weeks ago I was invited to speak at the International Government Communication Forum (IGCF) in Sharhaj, UAE, where this year’s theme was...
One of my specialties as a marketing strategist is social marketing for attitude and behaviour change. I recently wrote a blog Mistakes to Avoid...
Most observers and many practitioners see social marketing as a downstream approach to influencing people with “bad behaviors”—smoking, neglecting prenatal care, not recycling. However,...
