Social Media Writing for Public Sector and Non-Profit Organizations (Workshop – September 18, 2024)


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Instructor Information

  • Susan Murphy

    Susan Murphy Susan Murphy has been working in media and communications for 30 years. She has produced award-winning national television shows, web sites, videos, and a multitude of presentations and marketing/promotional materials.… Read full bio

Session Information

TIME: 9:00AM - 4:00PM EST

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Writing for social media requires adapting your professional and brand voice to a fast-paced and attention-consuming environment. Along with a clear strategy and robust analytics, your organization needs attention-grabbing, memorable, and frictionless written content to reach online audiences. During the full-day workshop, you will learn and develop essential writing skills to engage your audience on social media and translate their attention into action.

Who is this workshop for?

Anyone working for a public sector or non-profit organization who writes and creates social media content, whether on their organization’s accounts or their own professional accounts.

What will you learn?
  • How to write simple, clear, and engaging content consistent with your brand voice
  • How to create rhythm, symmetry, and visual appeal through written content on social media
  • How to translate jargon and abstractions into concrete, visual, and actionable content for online audiences
  • How to vary and customize written content across different platforms during social media campaigns
  • How to apply marketing, copywriting, neuroscience, and behavioural science principles and best practices to your social media content
What will you receive?
  • A PDF copy of the workshop slides and/or workbook
  • A copy of any visual planning notes/mindmaps developed during the collaborative exercise portion of the workshop
  • An official CEPSM Workshop Certificate of Completion
  • An electronic Uber Eats gift card that can be used to order lunch from your favourite local restaurant

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We are pleased to offer a one-day online workshop on survey research for public and non-profit sector professionals, the first such course offered in Canada.

This one-day course is designed to introduce public and non-profit sector professionals to the basic principles and practical understanding required to conduct effective survey research, whether in-house or through commissioned work. Survey research can be used for a range of uses, including surveys of employees and stakeholders, program evaluation, surveys of the general public (or targeted segments of it), market research, and as a key tool for social marketing and behaviour change. The course will be delivered by CEPSM Associate & Principal at KNeuman Survey Insights, Keith Neuman, one of Canada’s most accomplished survey research professionals with 40 years of experience across the public, private and non-profit sectors.

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What you will learn

  • An introduction to survey research, including a brief history, the broad range of applications, and its unique strengths and value.
  • An essential understanding of how to approach, design and manage survey research projects within your organization.
  • A practical toolbox of concepts, tips and resources covering the seven essential steps to conducting effective surveys – from initial scoping, to selecting how to collect the data, to final reporting.
  • How to decide when this type of research is right for you, including aligning with your organizational goals, determining feasibility, and whether to conduct in-house or contract out.
  • How to select the right research supplier (if contracting out) and ensure you are getting what you are paying for.
  • How the concepts and knowledge can be applied to your own survey project, as a workshop case study.

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Each participant will receive

  • A PDF copy of the workshop slides and/or workbook
  • An official CEPSM Workshop Certificate of Completion
  • An electronic Uber Eats gift card that can be used to order lunch from your favourite local restaurant

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Who this is for

Public and non-profit sector professionals in marketing, communications, research and evaluation, public relations and human resources who want to build their knowledge for effective survey research. The material is geared both to those with no prior background and those with experience who want to sharpen their skills.

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For now, this course will continue to be delivered online via Zoom Pro. We plan to once again begin delivering in-person workshops in the fall of 2022. If you're interested in attending an in-person session, please let us know so that we can gauge demand.

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