Writing for social media means adapting your organization’s professional voice to a fast-paced environment while staying clear, resonant, and authentically human. That challenge hasn’t gone away. What’s changed is that most public sector and non-profit communicators now have generative AI tools on their desks and a nagging worry about leaning on them too hard. Used well, AI tools help you explore ideas and move faster. Used carelessly, they flatten your voice, introduce errors, and can put your credibility at risk by falling into the rising tide of AI-slop. This full-day workshop shows you how to keep yourself firmly in the loop: where AI genuinely helps your social media writing, where your own judgment has to take over, and how to produce content that is clear, accurate, and unmistakably on-brand. You will leave with a repeatable process you can run at your desk the very next day.
Anyone in a public sector or non-profit organization who writes social media content, whether on their organization’s accounts or their own professional ones, and who wants to use AI thoughtfully without losing their human voice or judgment. No technical background required. The material works whether you are new to social media writing or experienced and looking to adapt your craft for the AI era.
- How to write simple, clear, accessible, and engaging content consistent with your brand voice and tone
- How to decide where generative AI genuinely helps your writing and where your own judgment has to lead
- How to use AI to explore ideas, find angles, and beat the blank page without outsourcing your thinking
- How to apply a practical judgment framework that catches inaccuracies, bias, and potential accessibility and official language gaps before anything goes live
- How to create rhythm, symmetry, and visual appeal through written content on social media
- How to write content that earns attention and moves people to act, using proven copywriting and behavioural science principles
- How to vary and customize written content across different platforms during social media campaigns
- How to handle disclosure and accountability responsibly, in step with where public sector expectations on AI are heading
- How to build your own repeatable, human-in-the-loop process you can use in your daily work
- A PDF copy of the workshop slides
- Your own one-page Human-in-the-Loop checklist and writing loop to take back to work
- A copy of any planning notes you develop during the hands-on exercises
- An official CEPSM Workshop Certificate of Completion