If you’ve been curious about how to use generative AI tools like ChatGPT, Copilot, Claude, and Gemini more effectively in your work but feel unsure where to start, this interactive online workshop is designed for you. Whether you’re overwhelmed by the hype, concerned about the risks, or simply looking to move beyond the basics, this session will help you build confidence and skills.
Designed specifically for public sector and non-profit professionals in communications, marketing, and digital engagement roles, this training focuses on using AI tools to support your day-to-day workflow in a safe, efficient, and responsible way. The goal isn’t to replace your skills, but to help you eliminate repetitive, time-consuming tasks so you can focus on higher-value work that truly matters. From writing first drafts to summarizing long documents to brainstorming ideas, you’ll learn how to design practical AI-assisted workflows and significantly improve your prompting skills for better, more consistent results.
This workshop is ideal for public sector and non-profit professionals working in communications, marketing, digital engagement, or policy support roles who are curious about how AI can support their work. It is designed for beginners who want a clear and responsible starting point, as well as those with some experience who are looking to sharpen their prompting skills, explore workflow strategies, and deepen their understanding of practical, real-world use cases.
The workshop is platform-neutral and does not require access to any paid AI platforms. The instructor will demonstrate a variety of tools—some free, some paid—to showcase different features and capabilities.
During this highly interactive, online workshop, participants will learn how to:
- Cut through the confusion of AI buzzwords and jargon so you can confidently understand what matters and how it applies to your day-to-day work.
- Assess the strengths and limitations of leading generative AI platforms—such as ChatGPT, Copilot, Claude, and Gemini—including key differences between free and paid versions.
- Understand the key differences between the latest large language models (LLMs) powering today’s AI platforms, such as GPT-4.5, GPT-4o, Gemini 2.5, and Claude 3.5.
- Identify practical, low-risk use cases for generative AI that enhance your marketing and communications work.
- Write better prompts that generate more accurate, useful, and relevant outputs.
- Build repeatable AI-assisted workflows to quickly draft emails, perform research, develop personas, apply writing styles, and support content planning.
- Avoid common mistakes when using public AI tools, including risks related to privacy, bias, and hallucinated content.
- Apply AI responsibly in government or non-profit settings, in alignment with relevant guidelines and policies.
- Create reusable system instructions and knowledge libraries to reduce repetition and improve consistency.
- A copy of the workshop presentation slides
- Workshop notes and/or mindmaps developed during the interactive planning exercises
- A set of prompting tips, techniques, and templates tailored to everyday marketing and communications tasks
- An official CEPSM Certificate of Completion