If you’ve been curious about how to use generative AI tools like ChatGPT, Copilot, Claude, and Gemini more effectively in your work but feel unsure where to start, this interactive online workshop is designed for you. Whether you’re overwhelmed by the hype, concerned about the risks, or simply looking to move beyond the basics, this session will help you build confidence and skills.
Designed specifically for public sector and non-profit professionals in communications, marketing, and digital engagement roles, this training focuses on using AI tools to support your day-to-day workflows safely, efficiently, and responsibly. The goal isn’t to replace your skills, but to help you eliminate repetitive, time-consuming tasks so you can focus on higher-value work that truly matters. From writing first drafts to summarizing long documents to brainstorming ideas, you’ll learn how to design practical AI-assisted workflows and significantly improve your prompting skills for better, more consistent results.
This workshop is ideal for public-sector and non-profit professionals working in communications, marketing, digital engagement, or policy support roles who are curious about how AI can enhance their work. It is designed for beginners seeking a clear and responsible starting point, as well as for those with some experience looking to sharpen their prompting skills, explore workflow strategies, and deepen their understanding of practical, real-world use cases.
The workshop is platform-neutral and does not require access to any paid AI platform subscriptions. The instructor will demonstrate a variety of tools (some free, some paid) to showcase different features and capabilities.
In this highly interactive online workshop, you will learn how to:
- Cut through AI buzzwords and jargon so you can quickly understand what matters and how it applies to your work.
- Compare the strengths and limitations of leading generative AI platforms (ChatGPT, Copilot, Claude, Gemini), including the differences between free and paid versions.
- Understand how today’s large language models (LLMs) differ and what that means for your outputs.
- Identify practical, low-risk AI use cases to enhance marketing and communications in public sector and non-profit contexts.
- Write more effective prompts that generate accurate, relevant, and actionable results.
- Build repeatable AI-assisted workflows for tasks such as research, data analysis, report drafting, persona development, and content planning.
- Avoid common pitfalls of public AI tools, including privacy risks, bias, and “hallucinated” content.
- Apply AI responsibly in line with government and non-profit policies and guidelines.
- Create reusable system instructions and knowledge libraries to improve speed, accuracy, and consistency.
- A copy of the workshop presentation slides
- Workshop notes and/or mind maps developed during the interactive planning exercises
- A set of prompting tips, techniques, and templates tailored to everyday marketing and communications tasks
- An official CEPSM Certificate of Completion